Kirol ez-profesionala babesteko arrazoiak : lau euskal enpresaren kasua = Reasons for sponsoring non-professional sports: the case of four basque firms
Sport Sponsorship has noticeable risen in recent years. Based on the image ofsports stars, many companies have achieved different types of benefits. Likewise, sport sponsorship in non-professional sports has also increased. However, companies that invest in non-professional sports remain quite far a...
| Número de control: | 386428 Artículo de revista |
|---|---|
| Autor Principal: | Ibargurengoitia Urretxua, Kepa |
| Otros Autores: | Arzubiaga Orueta, Unai |
| Idioma: | Euskera Inglés |
| Materia: | |
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Publicado en: Uztaro: giza eta gizarte-zientzien aldizkaria N. 97 (2016) |